SKAW MEDIA was started in 2003 by Subramaniam Krishnamoorthy with the aim of spreading New Age products highlighting our age -old cultural heritage. When teenagers in our country are drawn towards pop, rock and other musical compositions which do not seek to elevate our consciousness, Krishnamoorthy’s aim is selection and promotion of products which elevate our nation’s pride and enrich the listeners/readers with elevated levels of consciousness. His major products are Music Cds and books.